apple tv how much
Apple uses “Apple TV” for two things: the physical Apple TV 4K box and the Apple TV+ streaming subscription, and they’re priced very differently.
Quick Scoop
- The current Apple TV 4K hardware (the box that plugs into your TV) typically starts around the low‑$100 range in the U.S., depending on storage and whether you get Ethernet; the latest rumors for the next 2026 model suggest a new base version targeting about $99 as a more affordable option.
- The Apple TV+ streaming service (the app/subscription for shows like Ted Lasso and Severance) now costs $12.99 per month in the U.S. for most subscribers, with an annual option around $99.99 per year.
- Some mobile carriers and bundles that used to include Apple TV+ “on us” are shifting to small add‑on fees (for example, about $3/month upsell in one 2026 promo change), so “free Apple TV” offers often now have fine print or time limits.
Hardware vs. subscription at a glance
| What you mean by “Apple TV” | What it is | Typical / current pricing | Notes |
|---|---|---|---|
| Apple TV 4K box | Streaming and smart‑home device that plugs into your TV. | [5]Current models start around $129, with rumors of a new 2026 base model near $99 to compete more aggressively. | [9][1][5]Price varies by storage and Ethernet; older models sometimes get discounted or kept as cheaper tiers. | [5]
| Apple TV+ subscription | Streaming service for Apple originals (shows and movies). | [7]$12.99/month in the U.S., annual plan about $99.99/year for many users. | [10][7]Sometimes included in limited‑time bundles with carriers or other Apple services. | [3][7]
| Carrier “Apple TV on us” style deal | Apple TV+ billed through a mobile provider instead of Apple directly. | [3]Some promos are ending; one major carrier is moving from $0 to a $3/month fee and raising its standard Apple TV+ pass from $9.99 to $12.99. | [3]Good to re‑check your bill in early 2026 if you were on a “free” promo. | [3]