did bad bunny break the super bowl record

No, Bad Bunny did not break the main Super Bowl game or halftime viewership record (that still belongs to earlier shows like Kendrick Lamar’s, which set a very high bar).

However, he did break at least one notable Super Bowl–related record tied to his appearance:

What record did Bad Bunny break?

• His Super Bowl halftime teaser/promo video on Instagram became the most‑liked Super Bowl halftime promo ever on the platform, ahead of previous stars’ promos.

• Some outlets and commentators have framed this as him “crushing” earlier Super Bowl promo engagement records even before stepping on the halftime stage.

What about the actual halftime show?

• Bad Bunny headlined the Apple Music Super Bowl LX halftime show at Levi’s Stadium on February 8, 2026.

• Early coverage calls the performance “historic” and highlights its cultural impact, but as of now there is no clear confirmation that his halftime broadcast audience surpassed prior record-holders like Kendrick Lamar.

Quick forum-style takeaway

Did Bad Bunny “break the Super Bowl record”? In strict terms of TV/streaming viewership, there’s no solid evidence yet that he owns the all‑time Super Bowl halftime audience record.

In terms of social media and promo engagement , yes—his halftime teaser has already set a new Super Bowl promo record on Instagram, and that’s what most people online are referring to.

Information gathered from public forums or data available on the internet and portrayed here.