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good will dunkin commercial

The “Good Will Dunkin’” commercial is Dunkin’s 2026 Super Bowl ad, styled as a lost 1995 sitcom pilot that parodies Good Will Hunting and ’90s TV while promoting iced coffee.

What the commercial is

  • It’s a 60‑second Super Bowl spot framed as a fake ’90s sitcom called “Good Will Dunkin’ : The Pilot.”
  • Ben Affleck stars as a Dunkin’ employee in Boston, with heavy nods to Good Will Hunting and to classic multi‑cam sitcom style (VHS look, canned laughter, exaggerated setups).
  • The ad leans into the idea that Dunkin’s iced coffee “origin story” is this goofy, forgotten show from 1995, the same era when Dunkin first pushed iced coffee into the spotlight.

Big celebrity lineup

  • The campaign brings in multiple ’90s and TV icons: Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, Jasmine Guy, Joey Lawrence, plus a Tom Brady cameo.
  • The script is loaded with winking references and recycled lines, like riffs on “How you doin’?” from Friends and a twist on Good Will Hunting ’s “How do you like them apples?” turned into “How you like these nuts?”
  • Affleck’s ongoing creative partnership with Dunkin continues here; this is his fourth Dunkin Super Bowl ad as director.

Key jokes and references

  • The ad plays up Boston identity: accents, attitude, and the idea of a Dunkin run as an everyday ritual.
  • There are math‑board gags and “genius” jokes echoing Good Will Hunting , including Munchkins arranged as equations and a character seeking help with the Fibonacci sequence.
  • A recurring bit involves pickup‑line style jokes around donuts and “these nuts,” paired with sitcom‑style romantic setups and reaction shots.

How people are reacting

  • Many marketing and ad‑industry takes are positive, calling it a smart mix of nostalgia, self‑aware parody, and strong brand identity that stands out among Super Bowl spots.
  • Some viewers and pop‑culture commentators think it was one of the best or most memorable commercials of the game, praising its humor and star power.
  • Others criticized it as overstuffed fan service or “corporate nostalgia,” and some were put off by what they perceived as heavy AI de‑aging of the cast and the absence of Matt Damon in the main spot.

Tie‑ins, promos, and “extras”

  • Dunkin is using the ad as a full campaign, not just a one‑off spot: the “pilot” is available online as a longer cut.
  • To connect the 1995 iced‑coffee “breakthrough” theme to the present, Dunkin is giving away 1.995 million free iced coffees on Feb. 9 via its app with the promo code GOODWILLDUNKIN (Super Bowl Monday offer).
  • There’s a merch drop with ’90s‑style mugs, tumblers, koozies, a denim jacket, and even a “Will Hunting”‑inspired visor with fake hair, all themed around the campaign.
  • Dunkin also launched a math challenge in partnership with MIT professor and former NFL player John Urschel; one fan who solves the problem wins a year of free Dunkin and signed merch from Affleck and Matt Damon.

Quick forum and social chatter snapshot

“The Dunkin commercial was the best of the night wtf are you talking about.”

“It was so bad, and not even in a way where it was so bad that it became good. Mediocre bad is the worst. Also, no Matt Damon.”

So overall, “Good Will Dunkin’” is a high‑profile, nostalgia‑heavy Super Bowl campaign built around a fake ’90s sitcom and an iced‑coffee origin myth, getting lots of attention, mostly positive but with some backlash over AI vibes and nostalgia overload.

Information gathered from public forums or data available on the internet and portrayed here.