how does live nation presale work
Live Nation presale is basically early online access to tickets for people who are registered with Live Nation (and sometimes who have a presale code), before the general public can buy.
What Live Nation presale is
- It’s an early buying window for registered Live Nation members before general sale opens.
- Tickets in presale are the same seats and price types as general sale; you’re just getting a head start while fewer people are trying to book.
- Presales are online-only and for a limited ticket allocation, so they can sell out even before general sale.
Think of it as getting into a digital queue a few hours (or a day) before everyone else, not as a special VIP ticket type.
Basic step‑by‑step: how it works
- Create your Live Nation account
- Sign up on your local Live Nation site (for example, LiveNation.co.uk, .fi, .co.za, etc.).
* In many countries your Live Nation login connects you to Ticketmaster to actually complete the purchase, so you often need a Ticketmaster account too.
- Find the event & presale time
- Go to the artist’s or event’s page on Live Nation and look for “My Live Nation Presale” or “Live Nation Presale” with a date/time listed.
* Make sure you know exactly when that presale window opens in your time zone (they’re usually announced in advance).
- Log in before presale starts
- Log into your Live Nation account a little before the presale start time.
* If you’re already logged in and the buy button isn’t clickable right at start time, refresh the page until the presale ticket options appear.
- Click the presale ticket option
- On the event page, you’ll see a specific presale option like “My Live Nation Presale” with a “Buy Tickets” button that activates at the start time.
* Clicking that button sends you to the ticketing partner (often Ticketmaster, sometimes Ticketweb) to actually pick seats and pay.
- Enter a presale code (if required)
- Some Live Nation or sponsor presales use a password/code that you type into the event page to unlock tickets (for example, general “Live Nation presale” passwords like TREBLE or LIGHTS are sometimes mentioned in help pages).
* Other times you just need to be logged into your Live Nation account and click the special link; no code is needed.
Types of presales you might see
Not every presale on an event is the same, even if it mentions Live Nation.
- My Live Nation / Live Nation presale
- For people who have a Live Nation account and are logged in (sometimes with a shared password like TREBLE or LIGHTS if specified).
- Artist / fan presale
- Run by the artist or their team, often for fans who pre‑register or pre‑order an album, and accessed through Ticketmaster.
- Sponsor / partner presales
- Things like card‑holder presales (banks, phone networks, etc.), where you need a specific code or card.
- Venue presales
- The venue’s own mailing list presale, with a link emailed directly to you.
Live Nation’s own presale is just one of several presale windows that might appear on an event, and each can have its own rules.
Quick practical tips (from forum chatter)
People who’ve used Live Nation presale for the first time say the process is pretty simple: make an account, be logged in, then the link shows up when the presale starts.
A few small but useful tricks:
- Have both your Live Nation and Ticketmaster accounts created and logged in before the presale opens.
- If the event page looks “stuck” at start time, refresh rather than waiting.
- Don’t assume having a code guarantees a ticket; it only gives you access to the sale, and tickets can still sell out quickly.
Is there “latest news” or drama?
Presales in general have been a hot topic the last couple of years because of:
- High demand for big tours, where presales (including Live Nation’s) can sell out before general sale.
- Confusion about multiple overlapping presales (artist, Live Nation, card‑holder, venue) that make fans feel like they have to chase different codes and links.
On fan forums, most “trending” discussion around Live Nation presales is very practical (how to log in, whether you need a code, whether being registered is enough), rather than scandal‑driven.
TL;DR
- Sign up for a Live Nation account and (usually) have Ticketmaster set up too.
- Check the event page for the Live Nation presale date/time and any password info.
- Log in a bit early, refresh at the exact start time, click the Live Nation presale option, and complete purchase on the ticketing partner site.
- It’s not special tickets, just early access, and availability is limited.
Information gathered from public forums or data available on the internet and portrayed here.