How long will the TV campaign be live? mccain tour de france

The TV campaign will run for six weeks during the race period. McCain’s wider Tour de France partnership starts with the 2026 edition and is set to last for five years.

What that means

• The TV buy is a six-week national campaign tied to the Tour.

• The partnership itself extends across five Tour de France editions starting in 2026.

• McCain also has planned activations in Barcelona and Bordeaux during the race.

Quick read

So, if you mean the TV campaign specifically: about six weeks. If you mean the full McCain x Tour de France deal: five years.