how many tickets are sold for ulta beauty world

Ulta Beauty has not publicly shared an official number of tickets for Ulta Beauty World, but most credible estimates put it in the low‑thousands, likely around 4,000–5,000 tickets for the main expo day at the Orange County Convention Center in Orlando.

What is Ulta Beauty World?

Ulta Beauty World is a one‑day, fan-focused beauty convention created by Ulta that brings together 200+ brands, pro artists, education panels, and an oversized swag bag experience. The first event took place in San Antonio in 2025 and the second is scheduled for April 16, 2026, at the Orange County Convention Center in Orlando.

Tickets and pricing

• Standard Ulta Beauty World Expo ticket is listed at about $160 plus a small processing fee.

• There is also a combined Masterclass + Expo ticket option at roughly $199 plus fees, covering a masterclass on April 15 plus the main expo on April 16.

• Tickets are marketed as “limited” and have historically sold out quickly once released.

How many tickets are sold?

Ulta’s official event page and news coverage talk about “limited tickets” but do not specify an exact capacity or number sold. However:

• The event is hosted in the Orange County Convention Center, which can handle many thousands of attendees, but only a portion is used for Ulta Beauty World.

• A widely shared community estimate (based on space and comparison to similar beauty events like Sephoria) suggests roughly 4,000–5,000 tickets for the expo.

• Forum conversations also note that last year’s inaugural event sold out, reinforcing that the quantity is capped and not “unlimited,” even if the exact figure stays internal.

Because Ulta has not disclosed an official number, anything more specific than “low‑thousands, probably around 4–5k tickets” should be treated as an informed estimate rather than confirmed fact.

Forum chatter and hype

Public discussions compare Ulta Beauty World to Sephoria, with some users expecting Ulta’s tickets to sell out in under an hour once they go live, depending on queue systems and demand. There is also active discussion around the one‑ticket‑per‑transaction rule, which is seen as a way to reduce scalpers even though it makes buying for friends a bit more stressful.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.