how much are the ads on facebook peso per day
For Facebook ads in the Philippines, a practical daily budget for small to medium businesses is about ₱200 to ₱500 per day , while larger campaigns often spend ₱1,000+ per day. Meta also says you can set a daily budget and that it may spend up to 75% over that budget on some days, but it averages out over the week.
Typical daily spend
- Starter budget: around ₱100 to ₱200/day if you just want to test a campaign.
- Common small-business budget: around ₱200 to ₱500/day.
- More aggressive budget: ₱1,000/day or more for broader reach.
What affects the cost
- Target audience: narrower or more competitive audiences usually cost more.
- Ad quality: better creative and relevance can lower costs.
- Seasonality: costs can rise during holidays or busy sales periods.
Rough cost benchmarks
- Cost per click: about ₱5 to ₱20 in the Philippines according to one local source, though another source reports higher market averages depending on campaign type.
- CPM: roughly ₱30 to ₱150 in one Philippines-focused estimate.
Simple answer
If you just want a quick number, start with ₱200 per day and adjust after a few days based on results. That’s usually enough to test whether your ad is getting clicks, messages, or purchases before increasing spend.
| Budget level | Estimated daily spend |
|---|---|
| Test campaign | ₱100–₱200 |
| Small business | ₱200–₱500 |
| Broader reach | ₱1,000+ |