how much is a 30 second super bowl ad
A 30‑second Super Bowl ad in 2026 costs about $8 million for a national spot during Super Bowl LX, according to recent industry reports and broadcaster statements.
Current price in 2026
- The average 30‑second national Super Bowl LX ad is priced around $8 million , matching or slightly exceeding the record‑setting $7–7.5 million rate for Super Bowl LIX in 2025.
- Some big brands report paying $10 million or more once you factor in premium placement, extensions, or bundled digital rights.
Cost per second and production
- At $8 million for 30 seconds, that works out to roughly $266,666 per second of airtime.
- On top of that, production (filming, talent, effects, music licensing) often adds $1–5 million , so total spend can easily land in the $9–13 million range for a single ad.
How prices have changed
Here’s a quick snapshot of recent 30‑second national‑spot averages:
Year| Super Bowl| Approx. 30‑second ad cost
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2020| LIV| ~$5.6 million 5
2021| LV| ~$5.5 million 5
2022| LVI| ~$6.5 million 15
2023| LVII| ~$7.0 million 15
2024| LVIII| ~$7.0 million 15
2025| LIX| ~$7.0–7.5 million 59
2026| LX| ~$8.0 million 357
Why brands still pay so much
- The Super Bowl still draws over 100 million viewers (including streaming), giving advertisers a rare chance to reach a massive, live audience at once.
- Many companies treat the ad as a cultural moment , using it to launch products, seed viral clips, and drive social‑media buzz that can last weeks or months.
If you want, I can break down what a “typical” total budget (airtime + production + media) looks like for a 30‑second Super Bowl spot in 2026.