how much is a beer at the super bowl

At Super Bowl 2026, a single beer inside the stadium runs in the high teens to low twenties, depending on what you order, with around 17–22.50 dollars being the typical range for one beer.

Quick Scoop: So… how much?

For this year’s Super Bowl, reported concession menus show:

• Craft draft beer: about 22.50 dollars.

• Premium canned beer: about 19 dollars.

• American canned lager: about 17–17.50 dollars.

In other words, if you’re grabbing a “normal” lager, you’re paying roughly 17 dollars per beer, and if you want something marketed as “craft” or “premium,” you’re closer to 19–22.50 dollars for a single drink.

How this compares to recent Super Bowls

Recent games have all been pricey, but 2026 is at the upper end:

• Super Bowl LIX in New Orleans (2025) had an average beer price of about 15.50 dollars , with American drafts around 14 dollars and premium large cans up to 17 dollars.

• For Super Bowl LX (2026), reports again show canned lagers from about 17 dollars and premium options around 19 dollars , broadly matching the current stadium menu.

So in just a year, the “typical” beer has climbed from the mid-teens into the high teens and low twenties, making 2026 one of the most expensive Super Bowl beer years yet.

Forum & fan reaction

Fans on forums and social platforms mostly treat these prices as part outrage, part running joke:

• Many point out you could buy an entire case of beer at home for the price of one Super Bowl cup , so the “real value” is the in-stadium experience, not the drink itself.

• Longtime NFL followers note that high Super Bowl beer prices are nothing new, just steadily creeping upward every few years.

A typical sentiment is that if you’re already spending thousands on tickets, hotels, and travel, a 20-dollar beer becomes one more painful—but expected—line item in the whole spectacle.

Mini FAQ

Is there any “cheap” alcohol option?
Not really: even the least expensive beer options are still around 17 dollars; wine and cocktails generally cost more per serving.

Is it cheaper outside the stadium?
Yes. Pre-game bars, tailgates, and at-home watch parties are far cheaper on a per-beer basis, often closer to “normal” bar prices or bulk store prices.

Information gathered from public forums or data available on the internet and portrayed here.