US Trends

how much is a commercial during the super bowl

For Super Bowl 60 (February 2026), a standard 30‑second national commercial costs about 8 million dollars for the airtime alone.

Quick Scoop: What it costs

  • Typical 30‑second spot in 2026: about 8 million dollars.
  • Some high‑demand slots and deals have pushed individual 30‑second ads up toward 10 million dollars , especially as reported for Super Bowl LX inventory on NBC.
  • That works out to roughly 250,000–270,000 dollars per second of airtime.

So when people ask “how much is a commercial during the Super Bowl?” , the realistic range for a single 30‑second national ad in 2026 is about 8–10 million dollars just to get on TV , before you even count production or marketing around it.

Beyond the airtime

Most brands spend far more than the raw media fee:

  • Production of a high‑end Super Bowl spot (script, shoot, effects, etc.): often 2–5 million dollars.
  • Celebrity talent can add 1–5 million dollars more for big names.
  • Many campaigns also commit additional media spend with the network plus pre‑game and post‑game marketing, pushing total campaign budgets into the low‑ to mid‑tens of millions (roughly 12–25+ million dollars all‑in for big brands).

How it compares to recent years

Super Bowl ad prices have climbed fast over the last few seasons:

  • 2020: about 5.6 million dollars for 30 seconds.
  • 2022: about 6.5 million dollars.
  • 2023–2024: around 7 million dollars.
  • 2025: roughly 7–8 million dollars.
  • 2026: around 8 million dollars , with some slots higher.

Forum‑style angle: is it worth it?

If you dropped into a business or marketing forum right now, you’d see two big viewpoints:

  1. “It’s insane, but it works”
    • Pro‑Super‑Bowl folks point out that it’s one of the last places to reach tens of millions of people at once , across all demographics.
 * They argue that the combination of live viewership, social media buzz, and press coverage can make the effective cost per impression look reasonable for giant brands.
  1. “It’s a vanity flex”
    • Skeptics say the spend only makes sense for huge, established brands and that many companies could get better ROI by spreading that same money across digital, social, and influencer campaigns.
 * On forums, people often describe it as a **status move** or “giant billboard for investors and competitors,” not just for customers.

A common middle‑ground take: Super Bowl commercials can be worth it if you already have a big brand, a clear objective (brand launch, repositioning, or major product push), and a plan to amplify that one 30‑second moment across social and other media for weeks.

TL;DR:
A 30‑second commercial during the 2026 Super Bowl costs about 8 million dollars , with some spots approaching 10 million , and full campaigns often climb into the teens of millions once production and extra media are included.

Information gathered from public forums or data available on the internet and portrayed here.