how much is a dozen roses

A typical price for a dozen roses in 2025–2026 ranges roughly from about 70 to 140 USD , with many buyers paying around 90–95 USD for a standard Valentine’s-style bouquet, depending heavily on where you live and where you shop. Budget supermarkets and warehouse clubs can be much cheaper (often around 10–20 USD for a basic dozen, or about 19–35 USD for two dozen), while full-service florists charge more for design, delivery, and presentation.

Quick Scoop: Current price range

• National “gift bouquet” average for a dozen long‑stem roses is about 90–95 USD in recent Valentine’s seasons, with state averages ranging from roughly 68 USD (low) to over 140 USD (high).

• Finance-focused analyses show an average U.S. price of about 93 USD for a dozen long‑stem red roses, with the cheapest state around 72 USD and the most expensive around 127 USD.

• A news overview for Valentine’s Day 2025 reports a national average of about 90.50 USD, with California near 68 USD and Hawaii up to about 143 USD for a dozen.

Store‑type breakdown

• Warehouse clubs (like Costco): about 18.99 USD for two dozen roses in regular periods (so under 10 USD per dozen), rising to around 34.99 USD for two dozen in peak Valentine’s season (roughly 17–18 USD per dozen).

• Big‑box / grocery stores (e.g., Walmart, Trader Joe’s): around 9.97–9.99 USD per dozen for simple, no‑frills bunches.

• Local or online florists: often 70–120+ USD for a designed dozen long‑stem roses in a vase, with state averages clustering around the national 90–95 USD mark and some high-cost states exceeding 120 USD.

In practice, if you walk into a regular supermarket, you might pay around 10–20 USD for a simple wrapped dozen, but if you order a Valentine’s arrangement with delivery from a florist, 80–110 USD is a very common real‑world total in 2025–2026.

Why prices vary so much

• Location and state: Shipping costs, local demand, and logistics mean some states average in the low 70‑USD range while others routinely sit above 120 USD for a dozen.

• Season and timing: Prices spike in the week around Valentine’s Day as demand surges; some retailers almost double their usual “everyday” price for that period.

• Stem length and variety: Long‑stem, premium red roses in a tall vase cost more than shorter stems or mixed‑color budget bunches.

• Presentation and service: Arranged in a vase, with greenery, card, and delivery from a full‑service florist will cost far more than a simple grocery‑store sleeve of roses.

Simple rule of thumb

• For a basic, no‑frills dozen: plan on about 10–20 USD at discount or grocery retailers in many U.S. locations.

• For a gift‑ready, long‑stem dozen from a florist near Valentine’s: plan on roughly 80–100+ USD, with the U.S. average close to the low‑90s and some high‑cost areas going above 130 USD.

TL;DR: When someone asks “how much is a dozen roses?” in early 2026, the realistic answer is “anywhere from about 10 USD at a discount store to well over 100 USD at a florist, but expect something around 90 USD for a classic Valentine’s bouquet in many parts of the U.S.”

Information gathered from public forums or data available on the internet and portrayed here.