how much is hbo spending on ads for house of the dragon

July 7, 2026

HBO was reported to be spending over $100 million on marketing and ads for House of the Dragon. That figure was described as a mix of actual cash spend and the value of ad inventory, making it HBO’s biggest marketing push ever.

Quick context

The reported ad/marketing total: more than $100 million.

It was framed as a tentpole-style campaign to create a major TV event.

Some reports also noted HBO’s overall production budget for the show was around $200 million.

Bottom line

If you’re asking just about the ads, the best public estimate is roughly $100 million+ for the campaign around the show’s launch.