how much it cost for ads inamazon prime USA

July 7, 2026

Amazon Prime Video ads in the USA are not sold as a simple consumer price; the ad cost is set for advertisers and usually depends on campaign size and buying method. Publicly reported estimates put Prime Video ad inventory around a $30–$35 CPM in the U.S., meaning about $30–$35 for every 1,000 ad impressions.

What that means

Advertisers: You typically pay based on impressions, targeting, and demand.
Viewers: Prime Video with ads is included in the regular Prime experience, while an ad-free option costs extra.
In the U.S., Amazon said ad-free Prime Video was originally $2.99/month extra , and a later report said it increased to $4.99/month.

Amazon’s own pricing note

Amazon says its ads products are flexible, with some options available for budgets you control, while managed-service campaigns may require a minimum spend of $50,000.

Simple example

If an advertiser buys 100,000 impressions at a $30 CPM, the rough media cost would be about $3,000 before any other fees or campaign costs. The actual price can vary by audience, placement, and season.

Short answer

For Amazon Prime Video ads in the USA , a commonly cited benchmark is $30–$35 CPM for advertisers, while viewers can avoid ads with the paid ad- free upgrade.

Meta description: Amazon Prime Video ad pricing in the USA is commonly estimated at $30–$35 CPM for advertisers, with separate ad-free subscription pricing for viewers.