how much money is spent on beauty

Beauty spending varies a lot by what you count, but a few recent figures give a good snapshot: one U.S. survey found Americans spend about $897 a year on appearance overall, with women averaging $1,064 and men $728. Another consumer survey found 29% of people spend over $200 per month on beauty products, which is up from 15% the year before.

What that means

• Basic estimate: about $75 per month if you use the $897 yearly average.

• Women, on average: about $89 per month from the $1,064 yearly figure.

• Heavier spenders: many people are well above that, especially if they buy premium products or use salon services.

• Beauty industry scale: globally, beauty and personal care is a massive market, projected around $646.2 billion in 2024.

Different ways to count beauty spending

Some reports focus only on products , while others include services, cosmetics, wellness, and fitness , so the total can look very different. A monthly beauty budget of $51 to $200 is common in consumer surveys, but service-heavy routines can push spending much higher.

Simple answer

If you want a short answer, many people spend roughly $75 to $100 a month on beauty on average, but real-world spending can range from under $50 to well over $200 a month depending on routines and services.