US Trends

how much money is spent on beer for the fourth of july

Americans are expected to spend more than $4 billion on beer and wine for the Fourth of July this year, according to a recent WalletHub-based report. Another outlet summarizing the same data says the figure is “$4+ billion,” while older reporting put beer and wine spending much lower in prior years, showing how quickly holiday alcohol spending has grown.

Context

  • Food is estimated at $9.4 billion for the holiday, which helps show how big Fourth of July spending has become overall.
  • In a 2019 WalletHub-era estimate, Americans were projected to spend about $1.6 billion on beer and wine combined.
  • A separate 2023 estimate cited by another source put beer and wine spending at about $3 billion.

What that means

The cleanest current answer is that beer-related Fourth of July spending is now over $4 billion when beer and wine are combined. If you want the narrower number for beer alone, the sources I found here do not give a fresh beer-only national total for 2026, only combined alcohol spending and older beer-specific estimates.