US Trends

how often can you change your name on xiaohongshu

Quick Scoop

On Xiaohongshu (also known as RedNote or “Little Red Book”), you can typically change your display name (nickname) once every 7 days. Some user reports and tutorials suggest a 14-day cooldown in certain cases, but the most commonly cited limit is 7 days.

What the Rules Say (Based on User Reports & Guides)

Display Name (Nickname) Change Frequency

  • Standard rule: Once every 7 days.
  • Some sources say: Once every 14 days , possibly depending on account type, region, or app version.
  • Profile edits overall: You may be limited to 3 profile changes within a 7-day window , which can include name, bio, and avatar.

Unique ID / Account Handle

  • Your unique Xiaohongshu ID (the permanent account identifier) can usually be changed only once , and sometimes not at all after initial setup.

How to Change Your Name on Xiaohongshu

  1. Open the Xiaohongshu app and go to your Profile (bottom-right “Me” tab).
  2. Tap Edit Profile.
  3. Tap on your current Name/Nickname field.
  4. Enter your new name (typically 2–24 characters allowed).
  1. Tap Save/Confirm.
  2. If you hit a cooldown message, you’ll need to wait until the restriction lifts (usually 7 days from your last change).

⚠️ Note: You must have a verified phone number linked to your account before you can edit profile details like your name or avatar.

Why the Limits Exist

Xiaohongshu imposes these restrictions to:

  • Prevent impersonation or frequent identity shifts.
  • Reduce spammy behavior or abuse of the platform.
  • Maintain community trust and consistent user branding.

Common Issues & Fixes

  • “You can only change it once every 7 days” even after 10 days?
    → Try restarting the app , clearing cache, or ensuring your phone number is properly verified.
  • Can’t edit profile at all?
    → Make sure your phone number is linked under Settings → Account Security.
  • Changed name but it didn’t update?
    → Give it a few minutes; sometimes changes take time to propagate across servers.

TL;DR

  • Name change limit: Usually once every 7 days (sometimes reported as 14).
  • Profile edits: Up to 3 times per 7 days total (name, bio, avatar combined).
  • Unique ID: Typically one-time change only.
  • Must-have: A verified phone number linked to your account.

If you’re planning a rebrand or just want a fresh start, pick your new name wisely—you won’t be able to tweak it again for at least a week.

Information gathered from public forums or data available on the internet and portrayed here.