US Trends

how to fast forward on itvx

You can fast forward on ITVX, but how you do it (and when it’s allowed) depends on the device you’re using and whether you’re watching on‑demand or live, plus there are restrictions around adverts.

Basic idea

  • For most on‑demand shows and films, you fast forward using the on‑screen playback bar or the skip buttons (10–15 seconds at a time).
  • For live channels, ITVX does not generally let you fast forward or rewind the live stream at all.
  • Even on on‑demand shows, you usually cannot fast forward through advert breaks unless you have a paid upgrade or a special deal via your TV provider.

On phones and tablets (ITVX app)

  • Tap the screen while a show is playing to bring up the controls, then drag the progress bar to the right to fast forward to a later point in the programme.
  • Use any “+10s” or “+15s” style buttons (forward arrow icons) to jump ahead in small steps if dragging is too imprecise.

On smart TVs / streaming boxes

  • Press the fast‑forward button on your remote while a show is playing; this will either:
    • Speed the playback up (e.g. 2x, 4x, 8x) or
    • Jump ahead in chunks (for example 10–30 seconds), depending on the TV platform.
  • You can usually also:
    • Use the left/right arrows to move along the progress bar and then press OK/Enter to confirm the new point.
  • Some platforms (Sky Stream, Virgin, BT/EE TV) may show “Not applicable” or block skipping during adverts unless you have a specific ITVX or provider subscription that allows ad‑skipping.

On computers (browser: itvx.com)

  • Move your mouse over the video and drag the progress bar to the right to fast forward within an on‑demand show or film.
  • Some browsers and platforms also support keyboard shortcuts like the right arrow key to jump forward a few seconds at a time, if enabled.

Important limitations

  • Live ITVX channels: fast‑forwarding and rewinding are generally not available; you can only watch from “now”.
  • Ad breaks: if the app forces you to watch an ad block, fast‑forward will be disabled until the advert finishes, unless your package specifically includes skipping ads.

If you say which device you’re on (phone, smart TV brand, Sky/Virgin/BT box, console, etc.), more precise button‑by‑button steps can be outlined.