select all that apply. which of the following are components of deliverability?

Email deliverability is typically described as having three main components: messaging infrastructure , data acquisition and management , and messaging (content + sending) strategy.

Core components of deliverability

• Messaging infrastructure
  This covers the technical backbone you send from: sending domain, IPs, SMTP servers, and how they are configured and authenticated (SPF, DKIM, DMARC).

A strong infrastructure also includes bounce processing, feedback loops for spam complaints, and consistent, non-spammy sending volumes.

• Data acquisition and management strategy
  This revolves around how addresses get onto your list and how that list is maintained over time.

Key elements include permission-based acquisition (explicit opt-in), list hygiene (removing invalid or inactive emails), and compliance with regulations such as GDPR and CAN‑SPAM.

• Messaging / content strategy
  This is about what you send, to whom, and how often: relevance of content, segmentation, personalization, and cadence.

Engagement signals such as opens, clicks, replies, and spam complaints directly influence inbox placement, so a good messaging strategy focuses on value and clear calls to action.

How these map to “select all that apply”

In a typical “select all that apply” question about deliverability components, the correct options are the ones that align with:

• Messaging infrastructure (IP/domain setup, authentication, server configuration).

• Data acquisition and management (opt-in methods, list quality, hygiene policies).

• Messaging/content and sending strategy (relevant content, segmentation, engagement-focused design, and consistent sending patterns).

Anything like “sender reputation”, “list quality”, “email content”, or “recipient engagement” is usually nested inside one of these three big components rather than being separate standalone pillars.

So, if the answer choices reflect those three categories (infrastructure, data/list strategy, and messaging strategy), those are the ones to select as components of deliverability.

TL;DR:
Deliverability is built on three pillars: infrastructure, data/list strategy, and messaging strategy, all working together to drive inbox placement and engagement.

Information gathered from public forums or data available on the internet and portrayed here.