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ulta beauty world tickets

Ulta Beauty World 2026 tickets go on sale on Wednesday, January 21 at 9 a.m. Central Time, and they are expected to sell out quickly.

Ticket basics

  • The main Ulta Beauty World Expo 2026 is on April 16 in Orlando, Florida, at the Orange County Convention Center.
  • Standard Expo tickets cost 160160160 USD plus a 555 USD processing fee.
  • Tickets are limited, and there is a strict one-ticket-per-transaction and email rule, partly to cut down on scalpers.

Ticket types and prices

  • Expo only :
    • Date: April 16
    • Price: 160160160 USD + 555 USD fee
    • Includes: Expo access and a swag bag valued at over 2,0002{,}0002,000 USD in products.
  • Masterclass + Expo combo :
    • Dates: April 15 & 16
    • Price: 199199199 USD + 555 USD fee
    • Includes: April 15 masterclass with featured brands, products from the class, plus full Expo day and swag bag.
  • Masterclass-only price component :
    • The masterclass portion itself is effectively 757575 USD plus a processing fee if priced separately, with limited spots.

How and where to buy

  • Tickets are sold only via the Ulta Beauty World landing page on Ulta’s official site; there are no authorized third‑party sellers.
  • Debit cards are accepted as a payment method during checkout.
  • Because the event is popular, forum users recommend being online right at launch time, refreshing the page, and checking out as soon as tickets appear.

Rules, age limits, and fine print

  • Attendees must be at least 18 years old, and the name on the government-issued ID must exactly match the name on the ticket confirmation.
  • The one-ticket-per-transaction rule can make it tricky to coordinate with friends, and some fans with social anxiety have noted that the lack of a +1 option is stressful, but others point out it helps prevent bulk scalping.
  • If you want to go with a friend, both of you should try to buy simultaneously and communicate in real time in case one of you gets through first.

Forum buzz and tips

  • Beauty fans are excited about the 200+ brand booths, expert-led sessions, and the high-value swag bags, which many see as offsetting the ticket cost if you are already a beauty enthusiast.
  • Reddit and other forums are full of strategy threads about alarm-setting, logging into Ulta accounts early, and saving payment details to check out faster.
  • Some posts compare the vibe to other big beauty events (like Sephoria), but highlight that Ulta’s format is more Expo-style with a heavy focus on discovery and haul-worthy samples.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.