what are platinum tickets on ticketmaster

Ticketmaster Platinum tickets (often shown as “Official Platinum Seats”) are regular tickets for in‑demand seats that are sold at market-based, higher prices set by the event organizer, not resale tickets.

Quick Scoop: What They Are

• Platinum tickets are some of the most in-demand seats for an event (close to the stage, great views, prime sections).

• They are sold directly by Ticketmaster on behalf of the artist, team, or event organizer, not by resellers.

• The price is set above regular “face value” and is meant to reflect what the organizer thinks the market will pay.

Think of them as the “premium price” version of standard tickets for hot sections, without necessarily being a VIP package.

How Pricing Works

• The event organizer (artist, sports team, promoter) sets the Platinum prices, not individual scalpers.

• These prices are often dynamic or market-based: they can go up or down depending on demand, like airline or hotel pricing.

• Ticketmaster explicitly states that Platinum tickets are priced by the organizer and are different from algorithmic “surge pricing,” even though they feel similar to many fans.

In practice, fans see them as expensive seats whose price jumps when an artist is especially popular or a tour is trending.

What You Do and Don’t Get

• You usually get:
  • Standard admission to the event in a high-demand location (good view, popular section).

• You usually do not get:
  • VIP packages, meet-and-greets, or merch bundled in—those are sold separately as specific VIP packages.

So a Platinum ticket is about location and demand-based pricing , not about extra perks.

Are They Just Resale or Scalping?

• No: Ticketmaster and the organizers release these as first-sale tickets, not resold tickets.

• They are different from fan resale tickets, which are tickets that someone already bought and is now listing again.

• Fans often see Platinum as a way for organizers to capture what scalpers would have earned by charging “secondary market” level prices up front.

On forums, you’ll often see people say Platinum is “just Ticketmaster scalping its own tickets,” reflecting frustration with high prices.

Tips Before You Buy

• Compare Platinum prices with:
  • Regular standard tickets in nearby sections.
  • Resale listings on legal marketplaces (sometimes they’re cheaper than Platinum, sometimes more).

• If the event isn’t an instant sellout, waiting can sometimes see Platinum prices adjust or better options appear, though you risk losing specific seats.

TL;DR: Platinum tickets on Ticketmaster are first-sale, organizer-priced premium seats in high-demand locations, usually more expensive than regular tickets and not bundled with VIP perks.

Information gathered from public forums or data available on the internet and portrayed here.