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what do the norwegian fans say when they row

When Norwegian football fans “row,” they chant “Ro!” (sometimes heard as “Ro! Ro!”), which literally means “row” in Norwegian.

Quick answer

  • The core line: “Ro!”
  • Often repeated: “Ro! Ro!” or “Ro! Ro! Ro!”
  • Fans pair it with a synchronized back‑and‑forth motion that looks like rowing a Viking longship.

What the chant sounds like

In stadiums and on the streets, you’ll hear:

  • A steady drumbeat or clap pattern
  • Fans swaying forward and back together
  • On each beat, they shout “Ro!” in unison, sometimes stretching it out: “Roooo!”.

In English reports, people often write it as “Row!” because that’s the literal meaning, but the original Norwegian chant is “Ro!”.

Why they say “Ro”

The chant is called the “Viking row” (Vikingroing) and is meant to:

  • Imitate Viking longship rowers, all pulling in the same direction
  • Symbolize the fans “rowing” the team toward victory.

It became especially iconic during Norway’s 2026 World Cup run, after a key match against Italy in June 2025 helped push Norway back into World Cup contention.

Who started it

The specific “Ro! Ro!” version was popularized by Norwegian musician and fan Jonas Thom , who captured the chant after the Italy game and helped spread it through social media and fan groups. Another key figure is Ole Frøystad , a well-known Norway supporter often called “Mr Row Row,” who has been central to organizing and leading the Viking row at matches and public events.

How it’s used

Norwegian fans do the Viking row:

  • In stadiums during matches
  • On escalators, trains, and in city squares (e.g., Times Square, Boston)
  • In schools, community events, and even nursing homes.

It’s deliberately framed as a peaceful, unity-focused celebration: fans say they’re “doing it for love” and to show pride in their team.

Information gathered from public forums or data available on the internet and portrayed here.