what do you get for winning crufts

Winning Crufts doesn’t make you rich in prize money; the real “prize” is prestige, future earnings potential, and lifelong fame for the dog and its breeder.

What you actually win

• A small cash prize of about £200 for Best in Show, even at recent Crufts (including 2025–2026).

• A replica of the solid silver Keddall (often spelled Keddall/Kall) Memorial Trophy, in honour of a former long‑time show manager.

• Rosettes and additional trophies tied to class, group, and Best of Breed wins.

The bigger, long‑term rewards

The real value is in what comes after you win. Owners and breeders can see a huge jump in demand for puppies and stud services linked to a Crufts title.

• Puppies from a Crufts champion dam have been reported to sell for around £1,500 each.

• A male Best of Breed or top winner can potentially earn hundreds of thousands of pounds over time in stud fees, with some reports suggesting up to around £250,000 and hundreds of litters sired.

• High‑profile winners sometimes land sponsorships and media spots (e.g., pet‑brand deals, daytime TV guest appearances), which boost both fame and earning power.

Why people still chase a modest prize

Despite the low official prize money, Crufts remains the most prestigious dog show in the UK and one of the best known in the world.

Breeders often say the honour and recognition of a Crufts title matters more than the cheque, and it can define a kennel’s reputation for years.

In short, when people ask “what do you get for winning Crufts,” the answer is: a small cheque, a shiny trophy, and potentially a very big future.