what does alix earle do
Alix Earle is a social media creator and influencer who built her career primarily through TikTok “Get Ready With Me” (GRWM) videos, and now works across beauty, lifestyle, podcasting, and brand partnerships.
Who Alix Earle Is
- Alix Earle is a New Jersey–born content creator who rose to fame while studying marketing at the University of Miami.
- She became widely known on TikTok for casual, chatty GRWM videos where she does her makeup and talks about her life, relationships, and college experiences.
What She Does Now
- She works full‑time as a digital influencer, creating beauty, fashion, lifestyle, and vlog-style content for platforms like TikTok and Instagram, and collaborates with major brands through paid partnerships.
- Her influence has expanded into mainstream media, with magazine features and commercials that position her as a prominent Gen Z “it girl” beyond just social platforms.
Podcasting and Media Projects
- Earle launched the podcast Hot Mess , using it as a longer-form space to tell stories about her life, challenges, and personal growth, building a more intimate relationship with her audience.
- She has also moved into TV, including a high-profile stint on Dancing With the Stars , which further established her as a broader media personality rather than only a TikTok creator.
Business and Brand Ventures
- Beyond sponsored posts, she has taken on roles as an investor and brand partner in consumer products, such as a canned margarita brand, aligning her image with lifestyle and beverage ventures.
- She collaborates on fashion and product drops (for example, a sold‑out denim collection), showing how her name can drive sales—often referred to as the “Alix Earle effect.”
Why She’s a Trending Topic
- Earle stays in the spotlight through a mix of viral GRWMs, candid discussion of topics like acne, hangovers, and breakups, and her willingness to show both polished and messy parts of her life, which many fans find relatable.
- She has also faced controversy, including scrutiny over past online behavior and professional fallouts, which fuels ongoing forum and social media discussion around her latest news and career moves.
TL;DR: When people ask “what does Alix Earle do,” they’re talking about a creator who has turned GRWM TikToks into a multi‑platform career in influencing, podcasting, TV, and brand deals, with a very public, constantly discussed online persona.
Information gathered from public forums or data available on the internet and portrayed here.