what happened to brand sally so good potatoes chips

So Good Potato Chip Company appears to have shut down decades ago. A source on the company’s history says its St. Louis plant closed on Sept. 30, 1988, both the Missouri and Georgia operations filed for bankruptcy that year, and the companies later dissolved.

What happened

• The brand was a long-running St. Louis snack maker that sold chips, popcorn, and cheese curls.

• It later got caught in legal trouble tied to its Frito-Lay licensing arrangement, including litigation over chip packaging and product marketing.

• By 1988, the St. Louis plant had closed, its Georgia subsidiary also shut down, and bankruptcy filings followed.

About “Sally”

• “Sally Sogood” was the label character shown on the bags, not a separate modern brand owner.

• So if you were asking what happened to the “Sally” chips, the short answer is that the whole So Good brand disappeared after the company folded.

Why people still talk about it

• The brand has become a nostalgic local memory, especially around St. Louis, which is why it still pops up in forum posts and vintage-chip discussions.

• Those posts usually ask whether the company was sold, renamed, or simply closed; the historical record points to closure and dissolution rather than a surviving successor brand.

TL;DR: So Good / “Sally Sogood” potato chips didn’t evolve into a current brand; the company closed in 1988 and was later dissolved.[7]