US Trends

what is amazon prime premium subscription

Quick Scoop

Amazon does not appear to have an official product called “Amazon Prime Premium subscription.” What people usually mean is either Amazon Prime membership itself or the ad-free Prime Video add-on/tier. Amazon Prime is a paid membership that bundles shopping and entertainment benefits, while Prime Video’s ad-free option is a separate streaming upgrade that, as of March 2026, costs $4.99/month in the U.S. on top of a Prime membership.

What Amazon Prime includes

Amazon Prime is a paid subscription service that offers benefits across shopping, streaming, and other services. Publicly listed perks include fast delivery, Prime Video, music, ebooks, gaming, and other member-only services.

What people may mean by “premium”

If you’re asking about the streaming side, the “premium” version is usually the ad-free Prime Video option, now being rebranded as Prime Video Ultra with extra features like 4K/UHD, Dolby Atmos, more downloads, and more simultaneous streams.

In plain English

  • Amazon Prime = the main membership.
  • Prime Video = the streaming service included with Prime.
  • Prime Video Ultra / ad-free tier = the extra paid upgrade for people who want no ads and better streaming features.

If you want, I can also give you the current Prime prices and benefits by country.