What is B2B?

**B2B** means **business-to-business**. It refers to companies selling products or services to other companies instead of directly to consumers.

Quick Scoop

In a B2B setup, the buyer is usually another business that needs the product for operations, production, resale, or internal use.

Simple example

• A software company selling accounting tools to retailers.
• A wholesaler selling inventory to a shop.
• A marketing agency helping another company run ads.

B2B vs B2C

• B2B: business sells to business, often with longer sales cycles and more decision-makers.

• B2C: business sells directly to individual consumers, usually with faster, simpler purchases.

If you want, I can also give you:

• a one-line definition
• a real-world example list
• or a B2B vs B2C table.