what is the most popular halloween candy in america?

Reese’s Peanut Butter Cups are consistently ranked as the most popular Halloween candy in America, and recent sales data and trend reports show they still hold the No. 1 spot nationwide.

Quick Scoop

• Reese’s Peanut Butter Cups are the top Halloween candy in the U.S., measured by total weight and sales during October in recent years.

• Close followers in popularity include Peanut M&M’s, regular M&M’s, Kit Kat, and Snickers, all of which keep chocolate firmly in the lead over fruity or gummy candies.

• Gummy and sour favorites like Sour Patch Kids and Haribo Goldbears appear in top‑10 lists but do not surpass Reese’s overall.

What counts as “most popular”?

Most recent rankings use grocery and delivery sales data (like Instacart and DoorDash) and look at which candies sell the most by total weight in October. Across these independent datasets, Reese’s repeatedly comes out No. 1, which is why it is widely treated as America’s most popular Halloween candy today.

Information gathered from public forums or data available on the internet and portrayed here.