what is the name of the government initiative launched by shrimati draupadi murmu to provide universal healthcare in india
Ayushman Bhav Campaign is the government initiative launched by President Shrimati Droupadi Murmu to advance universal healthcare in India.
Launch Details
President Droupadi Murmu virtually launched the Ayushman Bhav Campaign on September 13, 2023, from Raj Bhavan in Gandhinagar.
This nationwide effort by the Union Ministry of Health and Family Welfare saturates healthcare services across every village and town.
It builds on Ayushman Bharat (launched 2018), targeting no one left behind for true Universal Health Coverage (UHC).
Core Goals
- Achieve 100% coverage of essential health services via a multi-ministerial, whole-of-society approach.
- Inspired by 'Antyodaya' (uplift the last), aligning with SDG 3.8 and G20 health commitments.
- Promote healthy India where every family thrives, using tech like Ayushman Bharat Digital Mission.
Key Components
The campaign ran during Seva Pakhwada (Sept 17–Oct 2, 2023), with:
- Ayushman Apke Dwar 3.0 : Doorstep scheme verification and enrollment.
- Ayushman Melas : Health camps at Wellness Centres for screenings and Ayushman cards.
- Ayushman Sabhas : Village assemblies for saturation drives.
Top performers earn "Ayushman Gram Panchayat" status.
Impact and Context
AB-PMJAY already covers 12 crore families with ₹5 lakh/year insurance, aiding UHC progress.
President Murmu stressed collective action for last-mile delivery, echoing PM Modi's vision.
As of 2026 references, it remains a benchmark for equitable care.
"No person should be left behind and no village should be left behind." – President Murmu
TL;DR : Ayushman Bhav, launched by President Murmu in 2023, drives UHC saturation via camps, doorsteps, and sabhas.
Information gathered from public forums or data available on the internet and portrayed here.