what kind of dog is the target dog

The Target dog, named Bullseye, is an English Bull Terrier (often just called a Bull Terrier).

Quick Scoop

• Bullseye is a white Bull Terrier with the red Target logo painted around one eye using non-toxic, vegetable-based paint approved by humane organizations.

• The mascot first appeared in Target’s “Sign of the Times” ad campaign in 1999 and has been used in ads and store events ever since.

• Multiple Bull Terriers share the role of Bullseye today so the mascot can appear at many events and promotions.

• Bull Terriers are medium-sized, muscular dogs known for their distinctive egg-shaped head and small triangular eyes.

• The original Bullseye was an AKC champion Bull Terrier named Kingsmere Moondoggie, nicknamed “Smudgie.”

Mini FAQ

• What kind of dog is the Target dog?
  An English Bull Terrier.

• Is “Target dog” a pit bull?
  Bull Terriers are sometimes grouped under the broad “pit bull–type” label, but their specific breed is Bull Terrier.

• Is the red bullseye around the eye safe?
  Yes, it is painted on with safe, vegetable-based makeup that washes off.