what the fanta flavor 2023
The 2023 “What The Fanta” mystery flavor didn’t have a single worldwide answer – it varied by region and was officially kept secret in some markets, so most of what we know comes from fan guesses and later region‑specific reveals.
Quick Scoop
Was the 2023 flavor ever revealed?
- In North America, Coca‑Cola promoted the black, zero‑sugar Halloween “What The Fanta” as a mystery flavor and never publicly named a definitive flavor on their main announcement, framing it as a taste‑test challenge tied to Halloween marketing.
- Fans, reviewers, and even detailed theory videos generally concluded the U.S./Canada black flavor tasted like a blend of orange, lemon‑lime, and blueberry (a sort of dark berry citrus mix), but this was never labeled on the bottle.
Regional twist: different flavor in Europe/New Zealand
- A separate 2023 “What The Fanta” sold in various European markets and New Zealand (purple color) was later revealed via Fanta’s own mystery‑site messaging to be Strawberry Cheesecake , with an Apple Strudel–style variant for a Burger King freeze and an Apple Pie naming in South Africa.
- That means if you tried a purple 2023 What The Fanta in Europe/NZ, the official answer was Strawberry Cheesecake; if you tried the black Halloween bottle in North America, the “answer” was left intentionally ambiguous and lives mostly in fan theories.
What people say it tastes like (black Halloween version)
Across reviews and forum‑style discussions, people described the black 2023 What The Fanta as:
- Dark berry or blueberry with tart citrus notes.
- A mix of orange base, lemon‑lime, and blueberry flavoring.
- Sometimes compared to fruity chalky candies like Smarties/Sweetarts or blue raspberry candy.
In other words: for 2023 you really had two “What The Fanta” stories – a clearly labeled Strawberry Cheesecake mystery in some regions, and a black‑tongue, Halloween mystery in North America that most fans now peg as a blueberry‑citrus blend, even though the label never came out and said so.
Mini FAQ
Q: So what should I call the 2023 flavor if someone asks?
- If you’re talking about the purple European/NZ 2023 bottle : “Strawberry Cheesecake (What The Fanta 2023).”
- If you’re talking about the black U.S./Canada Halloween bottle : “A mystery blueberry‑orange‑lemon‑lime blend – Fanta never officially printed the flavor name.”
Q: Why was everyone so confused?
- Fanta designed the campaign around mystery, with tongue‑turning dye, clues, and online games, and deliberately avoided putting a simple flavor name on the front, pushing people into guessing on social media and forums.
TL;DR:
- Europe/NZ 2023 What The Fanta (purple): officially revealed as Strawberry Cheesecake (plus Apple‑themed variants in specific places).
- North American 2023 What The Fanta (black, Halloween, zero sugar): officially left a mystery , but most detailed flavor breakdowns point to a blueberry + orange + lemon‑lime style mix.
Information gathered from public forums or data available on the internet and portrayed here.