what two types of remarketing can be used on google display ads?
The two types of remarketing that can be used on Google Display Ads are Standard remarketing and Dynamic remarketing.
Below is a short, SEO‑friendly “Quick Scoop” style breakdown.
What the question is asking
The question “what two types of remarketing can be used on google display ads?” refers to the core remarketing options available specifically for the Google Display Network, not search or YouTube‑only formats.
- These are the primary formats taught in Google Ads training and certification content.
- Other remarketing types (like video remarketing or customer list remarketing) exist, but they are not the “two” explicitly paired with Display in this classic exam‑style question.
The two types (quick definitions)
1. Standard remarketing
Standard remarketing shows your display ads to people who have previously visited your website or used your app as they browse sites and apps in the Google Display Network or watch content on YouTube.
- Users see generic or segment‑based creatives (e.g., “Come back and finish your signup”) instead of item‑level product ads.
- It works well for simpler funnels (lead gen, SaaS trials, service businesses, or brands with a small product range).
2. Dynamic remarketing
Dynamic remarketing automatically builds ad creatives that feature the exact products or services people viewed on your site, using a product or service feed connected to Google Ads.
- Ads can show real‑time data like product image, price, and availability to the same user across the Display Network.
- This is especially powerful for ecommerce because it can recover a meaningful share of abandoned carts and late‑funnel browsers.
Standard vs dynamic at a glance
| Aspect | Standard remarketing | Dynamic remarketing |
|---|---|---|
| Core idea | Shows generic/segment-based display ads to past visitors. | [3][7]Shows tailored ads with specific products or services each user viewed. | [3][5]
| Best for | Lead gen, SaaS, small catalogs, simple offers. | [9][5]Ecommerce and large or diverse product catalogs. | [5][9]
| Setup complexity | Requires a remarketing tag and audiences; relatively simple. | [1][3]Requires tag + product/service feed + dynamic parameters; more advanced. | [1][5]
| Ad personalization | Medium – based on audience segments and behavior. | [7][3]High – item-level personalization in each ad. | [7][5]
| Typical goal | Keep brand top-of-mind and drive return visits or leads. | [3][7]Recover abandoned carts and push product viewers to purchase. | [5][7]
Mini forum-style takeaway
If you see the exact exam-style question “What two types of remarketing can be used on Google Display ads?”, the expected answer is: Standard remarketing and Dynamic remarketing.
Both are still relevant in 2026 as foundational tactics for Display campaigns, especially when paired with audience signals and automation.
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