when a company identifies an attractive industry that offers a higher-than-normal profit potential, it is a

When a company identifies an attractive industry that offers higher‑than‑normal profit potential, it is considered to have found an attractive industry or above‑average‑profit industry to enter.

In many strategy and management textbooks, the wording is usually:

“An industry is termed attractive if its profit prospects are above average (higher than normal).”

So if this is from a multiple‑choice question, the best completion is along the lines of:

“...it is an attractive industry (one with above‑average profit prospects).”

Information gathered from public forums or data available on the internet and portrayed here.