when are prime deals over

Amazon’s big “Prime” events usually end at 11:59 p.m. Pacific Time on the last scheduled day of the sale.

Key timing

• For the main Prime Day event in 2025, deals run from July 8 through July 11 and end at 11:59 p.m. PT on July 11 (which is 2:59 a.m. ET the next calendar day).

• For the fall Prime Big Deal Days (Amazon’s October Prime sale), deals typically end at 11:59 p.m. PT on the second day of the event (for example, 11:59 p.m. PT on October 9 in 2024).

How to tell if they’re over

• Check the event banner on Amazon’s homepage; once the countdown timer disappears and the banner changes back to normal promos, the Prime deals event is over.

• Individual product pages will stop showing the Prime-event price or lightning-deal countdown once the sale has ended, even if some regular discounts remain.

If you’re shopping a current Prime sale, look for the specific end date listed on the event page and use Pacific Time to know the final cutoff. Information gathered from public forums or data available on the internet and portrayed here.