when best buy provides a loyal customer with a relevant coupon on their mobile phone, based on previous purchases, while the customer is in the store, this is an example of which element of the 4e framework?
This example is “exciting the customer” in the 4E framework of social media marketing.
Best Buy is sending a highly relevant, personalized coupon at exactly the right moment (while the shopper is in the store and primed to buy), which aligns with the “excite” element: offering interesting, tailored deals that create enthusiasm and nudge an immediate purchase.
TL;DR: It’s an example of exciting the customer in the 4E framework.
Mini breakdown
- Educate = teach, inform, explain value (e.g., how-to videos).
- Experience = let customers try or interact with the product (e.g., demos, trials).
- Engage = ongoing interaction and relationship-building over time (e.g., communities, comments).
- Excite = relevant deals, personalized offers, and time-sensitive promotions that spark interest and action (like this in-store mobile coupon).
When a retailer gives a loyal customer a custom, in-the-moment coupon on their phone, it isn’t just a “nice touch” – it’s textbook “excite the customer” in the 4E playbook.
Quick bullet recap
- Relevant coupon = personalized value.
- Sent to mobile phone in-store = perfect timing and context.
- Goal = spark immediate interest and purchase , which is the essence of exciting the customer.
TL;DR (again): The correct element of the 4E framework here is exciting the customer.
Information gathered from public forums or data available on the internet and portrayed here.