US Trends

when did blue vanilla open

Blue Vanilla opened as a brand in 2014, when Blue Vanilla Clothing Limited was incorporated in the UK on 20 August 2014.

Quick Scoop: What “opened” means here

Because “Blue Vanilla” can refer to a few different things, there are a couple of timelines to keep in mind:

  • The fashion brand Blue Vanilla (operated by Blue Vanilla Clothing Limited) dates back to its company incorporation on 20 August 2014 in London, which is the clearest “opening” date for the business itself.
  • The Vanilla retail concept store that houses the Blue Vanilla and Pink Vanilla labels later opened physical locations in UK shopping centres; for example, Vanilla’s first standalone flagship at Bluewater opened after the brand had already been trading online and via concessions.
  • A completely different business, Blue Vanilla Bakery & Catering in Seattle, has been in operation since 2010, but this is unrelated to the UK fashion label and just happens to share the name.

If you meant a specific Blue Vanilla store location (like Bluewater, Merry Hill, or The Rock), tell me which one and I can narrow down the opening date for that site.

Information gathered from public forums or data available on the internet and portrayed here.