when do super bowl ads start

Super Bowl commercials typically start within the first few minutes of the game broadcast, usually during the first commercial break after the opening kickoff.

Quick Scoop: When Super Bowl Ads Start

• The main broadcast for Super Bowl 60 on NBC begins around 6 p.m. ET.

• Kickoff is scheduled for about 6:30 p.m. ET, and the first big-game ads usually appear in the first commercial break after the opening drive or first change of possession.

• In practice, that means most viewers see the first “real” Super Bowl ads sometime between 6:30 p.m. and 7 p.m. ET.

What about “early” ads?

• Many brands now release teasers or even full ads online days before the game (YouTube, social media, brand sites), so you can often watch them ahead of time if you don’t want to wait.

• The most hyped, top-dollar TV spots are still concentrated from the first quarter through halftime, when viewership is highest.

Simple rule of thumb

If you’re asking “when do Super Bowl ads start?” and you just want to catch them live:

• Be watching by 6:25 p.m. ET so you don’t miss that first commercial break after kickoff.

Information gathered from public forums or data available on the internet and portrayed here.