when does adam 22 fight
Adam22’s boxing match against Jason Luv is scheduled for Friday, January 23, 2026, with the event starting at 7:00 PM ET (4:00 PM PT) as part of Adin Ross’ Brand Risk Promotions 12 card.
When does Adam22 fight?
Quick Scoop
- Event: Brand Risk Promotions 12 (Streamer/creator boxing event).
- Main event: Adam22 (Adam Grandmaison) vs Jason Luv.
- Date: Friday, January 23, 2026.
- Start time (main event card):
- 7:00 PM ET.
* 4:00 PM PT.
* 12:00 AM GMT (technically January 24 in the UK).
* 1:30 PM UTC is listed for the broader international schedule, with some regions seeing it on January 24 due to time zones.
- Location: Miami, at a Brand Risk boxing show hosted by streamer Adin Ross.
- Stream platform: Kick (Adin Ross’ streaming platform of choice for the event).
In forum and social chatter, it’s being talked about as the “BrandRisk 12 main event,” framed as the big payoff to the long‑running trolling and open‑marriage drama between Adam22, Lena The Plug, and Jason Luv.
Why this fight is trending
- The bout is marketed as the climax of a multi‑year internet rivalry over Adam22’s open marriage and Jason Luv’s appearances with his wife.
- Brand Risk 12 is part of the wider trend of creator/streamer boxing cards where influencers settle beef in the ring, similar to other recent crossover events.
- Betting and prediction markets even spun up around “Adam22 vs Jason Luv,” treating it like a serious boxing match with scheduled settlement on January 23, 2026.
Simple timeline view
- Rivalry builds up online over several years through trolling and memes about Adam22’s relationship.
- Adin Ross announces Brand Risk Promotions 12 with Adam22 vs Jason Luv headlining.
- Markets and previews list the official fight date as January 23, 2026.
- Main event expected to go down during the evening portion of the show, around the 7 PM ET start time, depending on undercard pacing.
Key facts table
| Detail | Info |
|---|---|
| Main event | Adam22 vs Jason Luv | [9][3]
| Event name | Brand Risk Promotions 12 (BrandRisk 12) | [3][9]
| Date | Friday, January 23, 2026 | [5][1][9][3]
| Start time (US) | 7:00 PM ET / 4:00 PM PT | [1][9]
| Approx. UK time | 12:00 AM GMT, January 24 | [9]
| Host / promoter | Adin Ross, Brand Risk Promotions | [3][9]
| Broadcast | Live on Kick | [1][9]
| Location | Miami (event venue for BrandRisk 12) | [3]
TL;DR
Adam22 fights Jason Luv in the main event of Brand Risk Promotions 12 on Friday, January 23, 2026, with the show starting at 7 PM Eastern / 4 PM Pacific, streamed live on Kick.
Information gathered from public forums or data available on the internet and portrayed here.