US Trends

when does m and s summer sale start

The M&S summer sale usually starts in late June or early July , and in 2025 it launched on Thursday, July 24 in store according to recent reports. The official M&S sale page is live now, but it does not clearly show a fixed summer-sale start date in the snippet I found.

What to expect

  • M&S sale timing tends to vary year by year, so there isn’t one permanent date.
  • A few sale trackers say the summer sale often begins mid-July and can run into early August.
  • Some reports in 2025 pointed to an in-store-only start before wider markdowns followed.

Practical read

If you’re trying to shop it this year, the safest answer is: watch from late June onward, with the main summer sale often landing in July. For the most reliable current signal, the official M&S sale page is the best place to check first.

Would you like the likely 2026 M &S sale window broken down by category, like clothing, home, or beauty?