when does season 4 of 2k26 come out

Season 4 of NBA 2K26 is scheduled to launch on Friday, January 9, 2026, at about 8 AM PT / 11 AM ET / 4 PM UTC as a free in‑game update for all players.

Quick Scoop

• Season 4 arrives January 9, 2026, lining up with the start of the new in‑game year and the build‑up to the 2026 NBA All‑Star festivities.

• The rollout follows the usual 2K season timing: roughly 8 AM PT / 11 AM ET / 4 PM UTC, after the v4.0 prep patch that lands earlier in the week.

• You do not have to buy anything extra; the season content comes as a free live‑service update once your game is fully patched and the timer flips over.

What “Season 4” Includes

• New themed rewards across MyCAREER , MyTEAM , and The W, including cosmetics, boosts, and a refreshed season pass track to grind.

• All‑Star–focused content with Victor Wembanyama and Tyrese Maxey highlighted as the faces of the season heading into the L.A. All‑Star Game.

• Return of a fan‑favorite park setup inspired by older 2K titles (like Rivet City‑style park play) plus extra All‑Star events such as 3‑point and dunk contests in MyCAREER.

Timing By Region (Approx.)

• North America West Coast: 8 AM PT on January 9, 2026.

• North America East Coast: 11 AM ET on January 9, 2026.

• Europe (UK / Central): around 4 PM UTC / 5 PM CET on January 9, 2026.

If your game doesn’t show Season 4 right at that time, check for any pending update, restart the game, and then re‑enter the online modes; sometimes servers stagger the flip by a short delay.

Information gathered from public forums or data available on the internet and portrayed here.