when does the rose bowl start

The next Rose Bowl (2026 Rose Bowl Game) is scheduled to start at 4:00 p.m. Eastern / 1:00 p.m. Pacific on Thursday, January 1, 2026.

Quick Scoop

• Kickoff time: 4:00 p.m. ET / 1:00 p.m. PT on January 1, 2026.

• Location: Rose Bowl Stadium, Pasadena, California.

• TV: The game is set to air nationally on ESPN as part of the College Football Playoff quarterfinals.

So if you are planning around “when does the Rose Bowl start,” aim to be in your seat or in front of a TV well before 1:00 p.m. Pacific / 4:00 p.m. Eastern for the pregame and opening kickoff.

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