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when is pokemon direct

The next big “Pokémon Direct” style show is the Pokémon Presents for Pokémon Day 2026, which is set for Friday, February 27, 2026 , at 6:00 a.m. PT / 9:00 a.m. ET / 2:00 p.m. GMT / 3:00 p.m. CET / 2:00 p.m. UTC.

Quick Scoop: When is the Pokémon Direct?

For 2026, The Pokémon Company is branding the usual Pokémon Direct-style broadcast as a Pokémon Presents showcase for Pokémon Day (the anniversary of Red & Green’s launch in Japan).

Multiple outlets and fan sites list the same schedule:

  • Date: Friday, February 27, 2026.
  • Time (live):
    • 6:00 a.m. PT
* 9:00 a.m. ET
* 2:00 p.m. GMT / UTC
* 3:00 p.m. CET / German time
  • Where to watch: official Pokémon channels on YouTube , Twitch , and other socials (like TikTok, region-dependent).

In other words: it’s basically a Pokémon-only Nintendo Direct, just under the Pokémon Presents label.

What this “Direct” usually includes

Over the last years, the Pokémon Day broadcast has turned into a yearly tradition with:

  • Announcements for mainline games, remakes, or new spin‑offs.
  • Updates on things like TCG expansions , mobile games , anime, and events.
  • Roughly a 20–30 minute runtime; 2026’s show is reported to be about 25 minutes.

An example: coverage for the 2026 schedule highlights not just the stream, but also same‑day releases like Pokémon FireRed and LeafGreen on Switch and other tie‑in products.

Mini forum‑style angle & speculation

“When is Pokémon Direct?”
Right now, most fans are talking about the Pokémon Day 2026 Presents as the big drop to watch.

Common discussion threads and guesses include:

  1. Major game announcement
    • Many expect either a brand‑new mainline title or a significant remake, since Pokémon Day streams have often carried at least one headline reveal.
  1. Legacy love & tie‑ins
    • The teased schedule mentioning FireRed/LeafGreen on Switch and other anniversary goodies fuels nostalgia chatter for Gen 1 and 3 era fans.
  1. Franchise‑wide updates
    • Fans anticipate bundled news: anime projects, mobile updates, TCG, and maybe surprise collaborations, similar to past anniversary years.

Nothing is guaranteed until it airs, but historically Pokémon Day broadcasts rarely pass by without at least one crowd‑pleasing reveal.

Quick fact table (time zones)

RegionDateLocal Time
US / Canada (PT)Feb 27, 20266:00 a.m.
US / Canada (ET)Feb 27, 20269:00 a.m.
UK (GMT)Feb 27, 20262:00 p.m.
Central Europe (CET)Feb 27, 20263:00 p.m.
UTC (global reference)Feb 27, 20262:00 p.m.
(Times compiled from multiple schedule reports.)

TL;DR: If you’re searching “when is Pokémon Direct,” you’re looking for the Pokémon Presents for Pokémon Day 2026 —live on February 27, 2026 , at 6 a.m. PT / 9 a.m. ET / 2 p.m. GMT / 3 p.m. CET , on official Pokémon streaming channels.

Information gathered from public forums or data available on the internet and portrayed here.