US Trends

when shopping online, you can see the product in person

When shopping online, you cannot see the product in person, which is why many people still combine in‑store and online shopping to feel more confident about what they buy.

Quick Scoop

What people actually do

Many shoppers visit a physical store first to see, touch, and try a product, then later buy it online where the price or delivery is better.

Surveys show that a large majority of consumers say being able to see and feel an item in person is their top reason for going to a store at all.

Why seeing it in person matters

  • You can check real color, texture, size, and build quality instead of relying only on photos or reviews.
  • Trying products in person reduces uncertainty and makes people more likely to follow through with a purchase.
  • Older and more cautious shoppers in particular often prefer to “see in store, buy online” so they feel reassured before spending money.

How online shopping is adapting

  • Retailers are adding things like 3D views and augmented reality so you can inspect items more closely online, trying to mimic some of that in‑person experience.
  • Many brands now expect customers to move back and forth between store and web instead of choosing just one channel.

Simple example

A common pattern today is: you test a pair of shoes in a store to confirm comfort and size, then later order the same model online where you find a better deal or color.

Meta description (SEO):
Learn why, when shopping online, you can’t see the product in person and how shoppers are solving this with a “see in store, buy online” habit, plus the latest trends and forum-style perspectives.

Bottom note:
Information gathered from public forums or data available on the internet and portrayed here.