when spirit airlines expands into additional cities, which growth strategy is it using?

When Spirit Airlines expands into additional cities, it is using a market development growth strategy.

What that means

• Market development = taking existing services (Spirit’s ultra–low-cost flights) and offering them in new geographic markets , such as additional cities or regions.

• Spirit is not changing its core product much in this case; instead, it is extending its route network to reach more customers in new locations.

Quick example

If Spirit already flies from Fort Lauderdale to several cities and then starts service to new cities like Chattanooga or Birmingham, it is expanding its route network into new geographic markets using a market development strategy.

Information gathered from public forums or data available on the internet and portrayed here.