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where does the name adidas come from

Adidas comes from its founder Adolf “Adi” Dassler: Adi + Das (from Dassler). The popular idea that it stands for “All Day I Dream About Sports” or similar phrases is a backronym, not the real origin.

Quick Scoop

The brand name is basically a shortened blend of Adi Dassler’s nickname and surname. That’s why it sounds like a made-up word even though it started as a personal name.

In one line

  • Adidas = Adi + Das(sler).

Common myth

  • It is not an acronym for a slogan like “All Day I Dream About Soccer”.

TL;DR: Adidas is named after Adolf Dassler, using his nickname “Adi” and the start of his last name.