US Trends

where to watch nba cup

You can watch the Emirates NBA Cup primarily through national NBA broadcasters and streaming platforms, with Amazon Prime Video playing a central role for the knockout and championship rounds in the current 2025–26 setup. Local and out-of-market options like NBA League Pass also carry Cup games that are part of the regular broadcast schedule, subject to blackout rules.

What is the NBA Cup?

  • The Emirates NBA Cup is the league’s in-season tournament, played during the regular season with group play, knockout rounds, and a championship game.
  • Games typically count toward regular-season standings except for the final, and feature special courts, trophies, and added prize money to make it a marquee midseason event.

Main places to watch

  • Amazon Prime Video : Holds rights to the NBA Cup knockout and championship rounds as part of “NBA on Prime,” so the biggest Cup games are streamed there in the 2025–26 season.
  • National TV partners (US) : Cup group games that fall on regular national windows air on networks like ESPN, ABC, NBC/Peacock, and Prime depending on the day of the week in the 2025–26 schedule.
  • NBA League Pass : Streams most out-of-market Cup games as they are regular-season contests, though local blackout rules still apply.

How it usually breaks down (US)

  • Weeknight Cup games:
    • Thursdays and many Fridays are on Prime Video , with some Friday games sharing windows with ESPN.
  • Weekend Cup action:
    • Saturday and Sunday Cup games can appear in ABC , NBC , or Peacock national time slots when scheduled as national showcases.
  • Non-national games:
    • Air on your team’s regional sports network or local streaming service (e.g., Suns+, MSG/Yes, regional NBC/Peacock, etc.), with out-of-market viewing via League Pass.

If you’re outside the US

  • International NBA League Pass : Often the simplest way to watch all Cup games in one place, as many regions get fewer blackout issues than US viewers.
  • Local broadcast partners : Some countries have their own sports channels or streamers (e.g., TSN/Sportsnet in Canada) that carry nationally selected Cup games as part of their NBA rights.

Tip: For a specific game, check the daily schedule on NBA.com’s “How to watch”/schedule page or in the NBA App; they list the exact TV network or streaming platform for each Cup matchup on that date.

Information gathered from public forums or data available on the internet and portrayed here.