which business opportunity obtains licenses to use a brand name?

A business opportunity that obtains licenses to use a brand name is franchising.

In a franchise, the franchisee pays the franchisor for rights to use:

• The brand name and logo.

• The established business model and operating systems.

• Ongoing support such as training and marketing materials.

This is different from general brand licensing, where a company might only license a logo or character for products, while a franchise licenses the entire branded business format (name, systems, and support) to operate under that brand.

Information gathered from public forums or data available on the internet and portrayed here.