which of the following is one of the major considerations involved when a company develops its marketing strategy?

One of the major considerations when a company develops its marketing strategy is identifying and understanding its target market (the specific group of customers it wants to serve).

In most marketing textbooks and exam-style questions, this shows up as something like:

• Defining the target market or target customers
• Understanding customer needs, preferences, and behaviors
• Segmenting the market and choosing which segment(s) to serve

Without a clear target market, decisions about product, price, place, and promotion cannot be made effectively, so this is treated as a central, “major” consideration in marketing strategy development.

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