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who created 2k

The short answer: 2K was created by the game publisher Take-Two Interactive in 2005, building on Sega’s old “2K” sports series and the studio Visual Concepts.

Quick Scoop

  • Who “created” 2K (the company)?
    • 2K is a video game publishing label founded by Take-Two Interactive in January 2005.
* Take-Two set up 2K as a new publishing brand with two sub-labels: 2K Games (general titles) and 2K Sports (sports titles like NBA 2K).
  • Where did the “2K” name come from?
    • The name comes from the earlier line of “2K” sports games (like NBA 2K and NFL 2K) originally published under Sega Sports and developed by Visual Concepts.
* In 2005, Take-Two bought Visual Concepts, its subsidiary Kush Games, and the rights to the 2K sports series from Sega, then used that branding to launch the 2K label.
  • So who created NBA 2K itself?
    • The original NBA 2K games were created and developed by Visual Concepts , with Sega as the original publisher before Take-Two/2K took over the brand.

Mini timeline

  1. Late 1990s–early 2000s:
    • Visual Concepts makes the 2K sports games (NBA 2K, NFL 2K, etc.) for Sega.
  1. January 24, 2005:
    • Take-Two Interactive buys Visual Concepts, Kush Games, and the 2K sports IP from Sega.
  1. January 25, 2005:
    • Take-Two formally creates the 2K publishing label (2K Games + 2K Sports), using the “2K” name that fans already knew from the sports titles.

Simple way to remember it

  • Company 2K (the logo you see on the box): created by Take-Two Interactive in 2005.
  • NBA 2K series (the actual basketball game): originally created by Visual Concepts , first under Sega, then under Take-Two’s 2K label.

Information gathered from public forums or data available on the internet and portrayed here.