who created the super bowl

The Super Bowl as an event wasn’t “created” by a single person, but two key figures are usually credited:

• Pete Rozelle , then–NFL commissioner, helped engineer the merger agreement between the NFL and the upstart American Football League (AFL) in the mid‑1960s, which included a new championship game between the league champions.
• Lamar Hunt , owner of the AFL’s Kansas City Chiefs and a driving force behind the AFL’s founding, pushed for that inter‑league title game and is widely credited with coining the name “Super Bowl,” inspired by his kids’ “Super Ball” toy.

So, the modern Super Bowl grew out of the NFL–AFL merger negotiations led by Pete Rozelle and Lamar Hunt, with Hunt giving the game its now‑iconic name.