who discovered post malone

Dre London, a British music manager and executive, is widely credited with discovering Post Malone around 2014 and then managing him for about a decade.

Who “discovered” Post Malone

• The person most often named as the one who discovered Post Malone is Dre London, a London-born music executive who moved to the U.S. and started managing emerging artists.

• Around 2014, Dre London met Post Malone in Los Angeles, recognized his potential, and began investing time and money into developing his career, including early songs and visuals.

How that discovery happened

• Dre London has described first encountering Post Malone at a creative/content house in 2014, where Post was mainly rapping but also playing guitar and experimenting with melodic ideas.

• After seeing this mix of guitar, rap, and melody, Dre encouraged Post to lean into that style, helped organize early sessions, and positioned him for the breakout of “White Iverson,” which then led to a major-label deal.

Industry boost after discovery

• Post Malone’s viral single “White Iverson” in 2015 drew the attention of Republic Records, leading to his signing and the launch of his debut album Stoney.

• Collaborations and co-signs from artists like Kanye West and Justin Bieber further amplified his profile after that initial discovery and development phase with Dre London.

Information gathered from public forums or data available on the internet and portrayed here.